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DataGYM Applications

DataGYM is a part of the solution in each of the following Business Life Cycle stages:

Here are some typical examples of particular business situations that need solving at each stage of the Business Life Cycle:

Prospect Qualification   

  • "You need to get more customers into your franchise." 
  • "You are not sure if you are speaking to the right prospects." 
  • "You have no idea if your acquisition efforts are profitable." 

If these situations sound familiar, we can help. DataGYM will enable you to bring data from a vast number of sources, which you think identify your target population. DataGYM will identify all your data into households and append census, demographic and psychographic labels to this population if you wish. Concurrently, DataGYM will identify which households you have relationships with (and to what degree) and which households you do not. Now, you can determine how you wish to communicate these households, who in the household to communicate with, and what to say. Depending on your budget, DataGYM will help you determine how many to contact and can also use predictive modeling approaches to finding profitable customers.

These processes, which cab be partially or fully integrated with any existing process, can be implemented within the DataGYM environment:

  • Management of prospect lists/data sources
  • Cleanup, validation & standardization of data
  • Identification of duplicate data in the database
  • Segmentation & extraction of data from the database
  • Contact history management
  • Suppression of existing Customers within prospects

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Customer Acquisition   

  • "You do not know if you are bringing profitable customers into your franchise."
  • "It is costing you too much to get customers."
  • "It takes your new customers portfolio a long period to breakeven."

If these situations sound familiar, we can help. DataGYM will enable you to bring all your current customers performance data and help you identify the tolerance level in each of your products and services. This will help you decide when and when not get a new customer and when it will be a poor risk decision.

DataGYM can help you determine what makes a customer profitable and define these rules for new customer acquisition. Use advanced analytics and predictive modeling to decide what products and services to offer to get your investment in your customers pay off.

These are processes that can be implemented within the DataGYM environment, and may be partially or fully integrated with any existing process:

  • Prospect Profiling
  • Predictive Model Scoring
  • Contact Optimization
  • List Optimization

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Customer Loyalty and Cross-Sell

  • "Your customers are not active or spending as much as they used to."
  • "It is costing you too much to get your customers to spend more."
  • "You do not know what new products and services to offer your customers."

If these situations sound familiar, DataGYM will enable you to bring all your customer data together and help you make sense of it. It is very similar to the Prospect Qualification process with one key difference: You have a lot of data about your customers behavior, although perhaps you cannot readily use this information.

DataGYM will define your customers into households and append census, demographic and psychographic labels to this population if you wish. DataGYM will also identify your customer households based on relationship levels. Now, you determine how you wish to communicate your customer households, who in the household to communicate with and what to say. Depending on your budget, DataGYM will help you determine how many to contact and can also use predictive modeling approaches to finding profitable cross-sell/up-sell prospects among your customers.

These are the relevant processes that can be implemented within the DataGYM environment and they can be partially or fully integrated with any existing process:

  • Trigger file or hot list creation
  • Segmentation & extraction of data from the database
  • Contact history management
  • Channel and media optimization
  • Suppression of existing customers with products from offerings

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Customer Retention

  • "You are losing more customers to your competitors than you are gaining every year."
  • "Customer are leaving you immediately after the trial period."
  • "You are losing profitable customers while retaining the inactive ones."

If these situations sound familiar, we can help. DataGYM will enable you to bring all your customer data together and help you make find which customers you should keep and who you should let go through attrition. Treating customers as strangers will make them strangers. In a business process, it is very important to value the needs and preferences of a customer and treat him/her accordingly. DataGYM can help you track particular patterns of a customer's behavior, so that you can use that information proactively to incent your better customers to stay and let the others attrite.

These are processes that can be implemented within the DataGYM environment, and may be partially or fully integrated with any existing process:

  • Attriter Profiling
  • Predictive Model Scoring
  • Contact Automation

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Predictive Modeling and Profiling

  • "You are not sure why you are contacting the same prospect again and again with deteriorating response rates."
  • "You are finding your marketing programs primarily of the shotgun variety"
  • "You would like to respond quickly to a potential prospect and make relevant offers irrespective of the channel he came in."

If these situations sound familiar, we can help. A DataGYM environment can be designed to contain tasks and activities relating to predictive modeling and profiling, integrated into the business life cycle process developed to meet your specific business requirements. Predictive Modeling and Profiling can be use across the board in any step of the Business Life Cycle whether it is Prospect Qualification, Customer Acquisition, Customer Loyalty and Customer Retention to enhance the performance of what you are doing in each of these areas.

DataGYM establishes an environment where developing such practices is made easy and it truly enhances the value of the environment. These supportive functions may be coded into the DataGYM processes and thus automated data can be extracted out of the DataGYM environment to perform these activities in a different analytical environment. The resulting scores and decisions may be reintroduced into the DataGYM environment for furher refinement, if desired.

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Fraud Detection   

  • "You are loosing money from specific types of new customers."
  • "When ever someone hits you with fraud, you are left with a significant negative balance."
  • "You do not know how to stop your losses due to fraud."

If these situations sound familiar, we can help. A DataGYM environment can be designed to contain tasks and activities relating to risk and fraud management integrated into the business life cycle process developed to meet your specific business requirements. Risk and Fraud Management can and should be use across the board in any step of the Business Life Cycle to enhance the performance of what you are doing.

DataGYM establishes an environment where developing such practices is made easy and it truly enhances the value of the environment. These supportive functions can be coded into the DataGYMprocesses through the use of such functions such as predictive modeling, instant profiling, instant matching and decisioning.

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Marketing Process Reengineering

  • "You had started with a 5 step process a few years ago and now you have a 20 step process that has become slow and cumbersome."
  • "You had always used mainframe solutions and are frustrated with the rigidity and inflexibility of the process."
  • "You are unable to respond to market needs due to established IT restrictions and legacy apparatus."

If these situations sound familiar, we can help. A DataGYM® environment can be designed to reengineer your entire marketing process based on a flexible environment that can respond to changes in the market place at the drop of a hat and reconfigured through easy to use GUI front-ends.

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International Marketing & Web Integration

  • "You have less than 12 weeks to get a Database Marketing program initiated in a foreign country with languages, data, names and address lists very different from your Home market."
  • "You would like for once that you respond uniformly to customer and prospect inquiries irrespective of the channel they are coming from."
  • "You are unable to respond to market needs due to established IT restrictions and legacy apparatus."

If these situations sound familiar, we can help. DataGYM® functions use the same business rules on the data irrespective of how that data is provided to it. Using state of the art technology and N-Tier architecture it can be implemented to work seamlessly in a Batch and Interactive environment. What more, you have a flexible environment that can respond quickly to changing business requirements through easy to use GUI front-ends.

DataGYM can help you use this equation "New data + old information = triggers for effective communication" in any market, any language, or any foreign name and address list effectively as DataGYM can be configured to handle data from any country and have the intelligence to identify and classify this data.

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